Skills
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Overview
The role connects marketing, communication and hiring needs, using online campaigns, social media, promotional material and career content to support job openings and employer image.
In job descriptions, look for employer brand strategy, social media marketing, digital campaigns, brand identity, media strategy, public relations, promotional assets and organisational communication.
Explore this occupation
Search jobsWork context
Employer branding managers position an employer for candidates and employees through brand identity, career content, social media and recruitment marketing. The role connects marketing language with hiring needs and turns vacancies or workplace messages into coherent campaigns.
Skills and specializations
Useful capability includes brand positioning, social media marketing, digital campaigns, content strategy, public relations, promotional material, media strategy and collaboration with marketing or recruitment teams.
Salary context
Salary comparisons depend on whether the role owns strategy or execution, manages campaigns or budgets, leads staff, handles analytics, coordinates agencies and influences recruitment communication at leadership level.
Career paths
Entry can come from marketing, communications, recruitment marketing, talent acquisition or public relations. Development may move toward head of employer brand, recruitment marketing lead, corporate communications or broader brand strategy.
Good to know
Check whether the advert separates employer branding from general marketing, names campaign channels, content ownership, hiring stakeholders, brand assets, measurement, agency work and decision authority.
Editorial note
This guide gives editorial career context for employer branding manager work. It is not official labour-market statistics or salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of head offices
This is one example. Other occupations in this activity include eBusiness manager, brand manager and product and services manager.
Explore this activityBusiness and other management consultancy activities
This occupation may also occur in this activity. Other occupations there include business developer, marketing assistant and marketing consultant.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
No official O*NET relationship is available for this occupation in the current mapping. You can still use the other occupation details.
NACE Rev. 2.1
Economic activities linked to this occupation.
70.2Business and other management consultancy activities70.1Activities of head offices
Alternative labels
Occupation group
Advertising and marketing professionals (2431)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/133ab775-f08d-4bc7-8629-89d286180f4e |
|---|---|
| ESCO code | 2431.17 |
| ISCO group | 2431 |
| Concept type | Occupation |