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Overview
Commercial directors lead the commercial side of a company by setting sales targets, shaping selling efforts, managing sales teams and deciding pricing for products or services.
In job descriptions, look for revenue targets, sales teams, marketing strategy, pricing models, product development, customer service, agents, recruitment and sales presentations.
Explore this occupation
Search jobsWork Context
Commercial directors work where sales, pricing, product direction and revenue targets meet. The role can include setting sales goals, planning campaigns, reviewing product development and steering sales agents or account teams.
Skills And Specializations
Important strengths include managing sales teams, pricing strategy, marketing implementation, customer service, recruitment, sales pitches and cost-plus models. Some roles are channel-heavy; others focus on product pricing or key accounts.
Salary Context
Salary context depends on revenue ownership, team size, pricing authority, market complexity, product range and whether the director carries profit targets, staff budgets or strategic commercial decisions.
Career Paths
Common paths move through sales management, account leadership, marketing management, pricing, business development or product-commercial roles. Progression may lead to country management, chief commercial roles or broader general management.
Good To Know
Check adverts for sales target ownership, pricing authority, team structure, product scope, customer segment and reporting line. These details separate strategic commercial leadership from senior sales supervision.
Editorial note
This guide gives editorial career context for commercial leadership, not official labour-market statistics or role-specific salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of head offices
This is one example. Other occupations in this activity include chief marketing officer, marketing manager and promotion manager.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
No official O*NET relationship is available for this occupation in the current mapping. You can still use the other occupation details.
NACE Rev. 2.1
Economic activities linked to this occupation.
70.1Activities of head offices
Alternative labels
Occupation group
Sales and marketing managers (1221)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/2d3d7188-47ab-49b9-9045-e452d9db06f1 |
|---|---|
| ESCO code | 1221.4 |
| ISCO group | 1221 |
| Concept type | Occupation |