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Overview
Tourism policy directors develop and implement policies that improve tourism for a region, combining destination marketing, industry monitoring, research and public-sector reporting.
In job descriptions, look for tourism market analysis, destination assessment, promotional materials, public-private partnerships, environmental impact, cultural heritage, international cooperation and report presentation.
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Search jobsWhat the work can involve
Tourism policy directors work where regional strategy, destination promotion and public reporting meet. The role can involve policy design, market research, industry monitoring, partnership coordination and explaining tourism benefits to decision makers.
Skills and specializations
Useful depth includes tourism market analysis, destination assessment, promotional material distribution, public-private partnerships, environmental impact, cultural heritage planning, intercultural communication and report presentation.
Salary context
Salary context depends on policy scope, regional responsibility, stakeholder complexity, budget influence, research and reporting duties, international cooperation and leadership of tourism-development projects.
Career paths
Development can move toward broader policy management, destination strategy leadership, public-sector economic development, tourism partnership programmes or international cooperation roles.
Good to know
Check whether adverts name the region, policy remit, tourism data, marketing plans, partner organisations, heritage or environmental priorities and how recommendations are reported to government or boards.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Market Research Analysts and Marketing Specialists
13-1161.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
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Alternative labels
Occupation group
policy manager (1213.2)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/e246eca2-2cec-45b4-ae76-aa1f37d07bc5 |
|---|---|
| ESCO code | 1213.2.3 |
| ISCO group | 1213 |
| Concept type | Occupation |