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Overview
Sales manager work is about setting sales and targeting strategies, leading sales teams, allocating resources and following leads through a sales platform.
In job descriptions, look for sales strategies, lead follow-up, sales analysis, account management, territory planning, pricing, profitability, sales arguments, team staffing, customer communication and coordination with marketing plans.
Explore this occupation
Open in Job ExplorerWork context
Sales managers plan sales targets, organize teams, allocate resources, shape sales arguments and follow leads through customer conversations and sales platforms. The role links market priorities, pricing, pipeline review, account work and coordination with marketing plans.
Skills and specializations
Useful strengths include sales strategy, sales analysis, lead follow-up, account management, pricing, profitability, customer communication, territory definition and persuasive presentation. Specialization may develop around inside sales, area sales, international sales, key accounts, channel management or sales operations.
Salary context
Pay context depends on revenue responsibility, team size, sales cycle length, account value, market complexity, target pressure, management scope and whether the role owns strategy, coaching, forecasting or direct key-account selling.
Career paths
Common routes come from sales representative roles, account management, customer service, marketing, business development or commercial operations. Later moves can lead toward regional sales leadership, sales director, key account leadership, revenue operations or general commercial management.
Good to know
Read vacancies for the sales channel, customer segment, target model and platform named. Check whether the job manages people, owns accounts, forecasts sales, develops pitches, sets territories, recruits staff or coordinates with marketing.
Editorial note
This guide gives editorial career context for sales manager work. It is not official labour-market statistics or salary data.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Sales Managers
11-2022.00
Exact relationship
The official mapping treats the O*NET and ESCO occupations as closely equivalent.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Alternative labels
Occupation group
marketing manager (1221.3.2)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c |
|---|---|
| ESCO code | 1221.3.2.1 |
| ISCO group | 1221 |
| Concept type | Occupation |