Skills
Select one or more knowledge areas or skills to find related occupations.
0 skills selected
Overview
Digital marketing managers plan and steer online marketing strategy to build brand recognition and awareness. The work covers campaigns across social media, email, search, online advertising, events and marketing automation.
In job descriptions, look for digital strategy, web analytics, social media management, email marketing, search optimisation, pay-per-click, campaign KPIs, customer data, competitor research and corrective action plans.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Digital marketing managers work where brand goals are turned into measurable online campaigns. They connect social media, email marketing, search optimisation, online advertising, events, automation and content planning with data from customers and competitors.
Skills and specializations
The role needs campaign planning, web analytics, KPI follow-up, customer needs analysis, digital content judgment, social media management and the ability to adjust campaigns when performance data points in the wrong direction.
Salary context
Salary context depends on budget size, campaign channels, staff responsibility, data ownership, brand scope, performance targets and whether the role manages strategy, execution or both. This guide does not provide salary amounts.
Career paths
Career paths can move toward head of digital, growth marketing, marketing analytics, customer acquisition, brand strategy, e-commerce leadership, agency account direction or broader sales and marketing management.
Good to know
Check whether vacancies name social media platforms, email tools, automation systems, SEO, pay-per-click, dashboards, market research or KPI ownership. These details show whether the job is strategic leadership, channel management or hands-on campaign optimisation.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Map overview
Click the map to search for digital marketing manager jobs.
— Jobs total — Countries with jobs
O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Marketing Managers
11-2021.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSearch Marketing Strategists
13-1161.01
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Alternative labels
Occupation group
Sales and marketing managers (1221)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef |
|---|---|
| ESCO code | 1221.5 |
| ISCO group | 1221 |
| Concept type | Occupation |