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Overview
Category managers define sales programmes for specific product groups by studying market demand, new products, pricing, suppliers, customer behaviour and how the category should perform in stores or channels.
In job descriptions, look for product groups, market research, buying trends, pricing strategies, supplier work, marketing plans, budgets, category targets, sales analysis and cross-department cooperation.
Explore this occupation
Search jobsWhat the work can involve
Work focuses on a defined product category, its sales plan, supplier choices, prices, customer demand and channel performance. Category managers compare buying trends, product launches, margins, store layout and marketing actions.
Skills and specializations
Useful strengths include market research, consumer buying trends, pricing strategies, marketing mix, supplier identification, budgeting, measurable objectives, customer surveys and cross-department cooperation.
Salary context
Salary context depends on category size, revenue responsibility, budget control, supplier negotiation, pricing decisions, number of channels, leadership scope and business-development targets. This guide does not provide salary amounts.
Career paths
Progression can move from product analysis or marketing coordination to category ownership, key supplier responsibility, commercial planning, senior category strategy, buying leadership or sales management.
Good to know
Check whether the advert names product groups, revenue targets, assortment decisions, pricing authority, supplier management, store or e-commerce channels, annual budgets, reporting tools and cooperation with marketing or sales teams.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Intermediation service activities for retail sale
This is one example. Another occupation in this activity is online sales channel manager.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Sales Managers
11-2022.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
47.1Non-specialised retail sale47.4Retail sale of information and communication equipment47.2Retail sale of food, beverages and tobacco47.5Retail sale of other household equipment47.7Retail sale of other goods, except motor vehicles and motorcycles47.6Retail sale of cultural and recreational goods47.9Intermediation service activities for retail sale60.39Other content distribution activities
Alternative labels
product category specialist
recycling equipment category manager
FMCG category manager
raw materials category specialist
general merchandise category manager
senior category manager
g.m. category manager
graduate category manager
indirect category manager
logistics design and procurement category manager
merchandising category specialist
category development manager
product category manager
planning and inventory control manager
vendor management manager
assistant category manager
on-line category manager
pricing and marketing manager
Occupation group
sales manager (1221.3.2.1)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49 |
|---|---|
| ESCO code | 1221.3.2.1.1 |
| ISCO group | 1221 |
| Concept type | Occupation |