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Overview
Web content managers create, curate and coordinate content for web platforms. They align pages with content strategy, standards, privacy and legal requirements, web optimisation and the work of writers and designers.
In job descriptions, look for content quality assurance, information structure, keywords, online data analysis, markup languages, content development tools, visual design handoff, compliance checks and customer requirements.
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Open in Job ExplorerWork context
Web content manager work sits between content strategy, web production and governance. The manager turns customer requirements into page structure, coordinates writers and designers, and keeps published content aligned with standards.
Skills and specializations
Useful strengths include information structure, keywords in digital content, online data analysis, markup languages and content quality assurance. Compliance with legal, privacy and company rules is part of the publishing judgement.
Salary context
Salary context depends on platform size, publishing volume, analytics responsibility, compliance risk and whether the role manages people or only coordinates content. Strategic ownership across many sites has a different scope from editing one channel.
Career paths
Paths can start in web editing, copywriting, digital marketing, content administration or user experience work. Later steps may include content strategy, product content, digital governance, editorial leadership or web operations.
Good to know
Check whether adverts focus on writing, governance, analytics, SEO, CMS administration or coordination with designers. Clear roles state who approves content, handles legal checks and maintains quality after publication.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Map overview
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O*NET relationships
No official O*NET relationship is available for this occupation in the current mapping. You can still use the other occupation details.
Alternative labels
Occupation group
Web and multimedia developers (2513)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/a74f6c51-37e5-423e-aa5b-044e98663027 |
|---|---|
| ESCO code | 2513.4 |
| ISCO group | 2513 |
| Concept type | Occupation |