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Overview
Tourism product managers analyse tourism markets, research possible offers, develop travel products and organise distribution and marketing processes for destinations or programmes.
In job descriptions, look for market analysis, destination assessment, supplier networks, tourism product development, annual marketing budgets, sales strategies, travel charter programmes and customer experience.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Tourism product manager work starts with market analysis and destination resources, then turns ideas into bookable travel products, distribution plans, supplier agreements and marketing activity.
Skills and specializations
Useful depth includes assessing destinations, building supplier networks, developing tourism products, sales strategies, annual marketing budgets and travel charter programmes. Some roles add ecotourism, languages or digital experiences.
Salary context
Pay context depends on product portfolio size, revenue responsibility, supplier negotiation, campaign budget, destination complexity and whether the manager owns pricing, inventory planning or yield decisions.
Career paths
A path can grow from travel sales, destination coordination or marketing into product ownership, supplier management, charter programming, sustainable tourism development or leadership of a regional product team.
Good to know
Check whether a vacancy names destinations, product categories, suppliers, distribution channels, budget ownership and customer experience goals. That shows if the role is commercial, operational or concept development heavy.
Editorial note
This guide is editorial career context, not official labour-market statistics or role-specific pay data.
Map overview
Click the map to search for tourism product manager jobs.
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
General and Operations Managers
11-1021.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
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Alternative labels
Occupation group
Sales and marketing managers (1221)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/6ce3c372-408b-4c46-86d8-ad6b9255d686 |
|---|---|
| ESCO code | 1221.6 |
| ISCO group | 1221 |
| Concept type | Occupation |