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Overview
The work connects keywords, web analytics, content planning, website visibility and digital marketing campaigns. SEO experts may run audits, improve page content, analyse search behaviour, coordinate social media or email activity and sometimes support pay-per-click campaigns.
In job descriptions, look for SEO campaigns, keyword research, web analytics, online data analysis, content development, website behaviour patterns, digital marketing, page visibility and cost-benefit reporting.
Explore this occupation
Search jobsWhat the work can involve
Search engine optimisation experts work on the path between search behaviour, page content and measurable website visibility. Their work often moves from keyword evidence to content changes, technical requests and campaign reporting.
Skills and specializations
Useful depth includes keywords in digital content, web analytics, content marketing strategy, online data analysis, website behaviour patterns, digital content development and search visibility improvements. Some roles add email marketing, market research or PPC support.
Salary context
Salary context depends on site scale, analytics responsibility, campaign ownership, technical SEO depth, content coordination, reporting pressure and whether the role also manages paid search or wider digital marketing projects.
Career paths
Experience can lead toward SEO lead, content strategist, digital marketing specialist, web analytics analyst, growth marketer, search campaign manager or broader performance marketing responsibility.
Good to know
Check whether adverts name target queries, analytics tools, content workflows, site audits, search behaviour, technical requirements, reporting dashboards and paid-search tasks. Clear roles separate SEO ownership from general social media posting.
Editorial note
This guide is editorial career context, not official labour-market statistics or role-specific pay data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Computer programming activities
This is one example. Other occupations in this activity include web content manager, digital games developer and web developer.
Computer consultancy and computer facilities management activities
This occupation may also occur in this activity. Other occupations there include digital games developer, web developer and user interface designer.
These examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
Click the map to search for search engine optimisation expert jobs.
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Market Research Analysts and Marketing Specialists
13-1161.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSearch Marketing Strategists
13-1161.01
Exact relationship
The official mapping treats the O*NET and ESCO occupations as closely equivalent.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
62.1Computer programming activities62.2Computer consultancy and computer facilities management activities
Alternative labels
Occupation group
Web and multimedia developers (2513)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef |
|---|---|
| ESCO code | 2513.2 |
| ISCO group | 2513 |
| Concept type | Occupation |