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Overview
The work combines marketing campaign support, promotional records, clerical routines, manager support, equipment availability, events, distribution contacts and audience expectations.
In job descriptions, look for promotional activities, campaign assistance, point-of-sale materials, business research, event coordination, budgets, advertisements, video or graphic production and record keeping.
Explore this occupation
Search jobsWhat the work can involve
Promotion assistants help turn sales-promotion plans into practical activity at the point of sale. The work can include researching information for managers, preparing materials, checking equipment and keeping records of campaigns or events.
Skills and specializations
Useful depth includes advertising techniques, communication, campaign support, business research, event coordination, promotional materials, budgets, distribution-channel contact, simple design, video editing or camera work.
Salary context
Salary context depends on campaign volume, event responsibility, budget handling, creative-production tasks, distribution coordination, deadline pressure and whether the role supports decisions or mainly executes prepared plans.
Career paths
Experience can move toward marketing coordinator, promotion coordinator, campaign assistant, events coordinator, trade marketing support, content production assistant or junior marketing specialist.
Good to know
Check whether adverts describe point-of-sale work, campaign materials, event dates, budget tasks, equipment responsibility, distribution contacts and expected use of design or video tools.
Editorial note
This guide is editorial career context, not official labour-market statistics or role-specific pay data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of advertising agencies
This is one example. Other occupations in this activity include advertising copywriter, advertising media planner and network marketer.
Explore this activityMarket research and public opinion polling
This occupation may also occur in this activity. Other occupations there include product and services manager, market research analyst and pricing specialist.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
No official O*NET relationship is available for this occupation in the current mapping. You can still use the other occupation details.
NACE Rev. 2.1
Economic activities linked to this occupation.
73.11Activities of advertising agencies73.2Market research and public opinion polling
Alternative labels
Occupation group
Advertising and marketing professionals (2431)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/21af40bb-2ae3-4fc7-9b28-d2cdd8308912 |
|---|---|
| ESCO code | 2431.16 |
| ISCO group | 2431 |
| Concept type | Occupation |