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Overview
Online sales channel managers plan and steer sales through e-commerce, e-mail, internet and social media channels, including campaign priorities and the commercial use of the sales site.
In job descriptions, look for online sales strategy, site performance, analytics, competitor sites, social media marketing, customer needs, supplier terms, staff management and personal-data handling.
Explore this occupation
Search jobsWhat the work can involve
The work connects sales targets with the daily behaviour of an online channel. It can include sales programmes, campaign timing, product visibility, checkout performance, site analytics and coordination with marketing, suppliers and customer service.
Skills and specializations
Useful strengths include reading web analytics, comparing competitor sites, applying social media marketing, identifying customer needs, negotiating supplier terms, protecting customer data and leading staff around clear online sales priorities.
Salary context
Salary context depends on channel revenue responsibility, staff scope, ownership of online strategy, supplier negotiation, analytics accountability and whether the role manages several markets or only one store channel.
Career paths
Career paths can move toward e-commerce management, digital sales leadership, marketplace management, marketing performance roles, commercial operations or broader sales management with responsibility for online growth.
Good to know
Check whether vacancies name the sales platform, product category, campaign budget, analytics tools, staff responsibility and decision rights over pricing, promotions or assortment. Those details show the commercial scope.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Online Merchants
13-1199.06
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSales Managers
11-2022.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Alternative labels
e-commerce manager
internet order manager
digital sales manager
mail-order and internet manager
mail order manager
social media sales manager
online sales channel supervisor
assistant online sales channel manager
senior online sales channel manager
trainee online sales channel manager
graduate online sales channel manager
Occupation group
sales manager (1221.3.2.1)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e |
|---|---|
| ESCO code | 1221.3.2.1.4 |
| ISCO group | 1221 |
| Concept type | Occupation |