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Overview
Online marketer work is about using email, websites, digital content, online adverts and social media to market goods, services and brands.
In job descriptions, look for content marketing, campaign testing, email marketing, social media campaigns, mobile marketing, conversion testing, web strategy, e-commerce systems, data review and search optimisation.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Online marketers work with digital channels where email, websites, social media, mobile content and online adverts carry campaign messages. Tasks often connect creative content, conversion tests, data review and customer engagement.
Skills and specializations
Useful strengths include content marketing strategy, social media marketing, email marketing, mobile marketing, conversion testing, web strategy assessment, e-commerce systems, data inspection and search optimisation.
Salary context
Salary context is shaped by campaign ownership, channel mix, performance testing, data responsibility, brand management, e-commerce work, content production, paid-media coordination and stakeholder reporting.
Career paths
Paths can move toward campaign management, content strategy, search optimisation, social media planning, brand management, e-commerce marketing, analytics-focused roles or digital marketing leadership.
Good to know
Check adverts for channels, campaign budgets, content tools, conversion testing, analytics platforms, SEO, email systems, social media calendars, privacy tasks and whether the work is strategic or operational.
Editorial note
This guide gives editorial career context for online marketer work. It is not official labour-market statistics or salary data.
Map overview
Click the map to search for online marketer jobs.
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Online Merchants
13-1199.06
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSearch Marketing Strategists
13-1161.01
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Alternative labels
digital marketer
social media marketing coordinator
assistant online marketer
e-commerce marketing specialist
trainee online marketer
online marketing specialist
e-commerce marketer
social media marketing specialist
graduate online marketer
senior online marketer
internet marketer
internet marketing specialist
online sales channel marketer
Occupation group
marketing consultant (2431.10)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7 |
|---|---|
| ESCO code | 2431.10.4 |
| ISCO group | 2431 |
| Concept type | Occupation |