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Overview
Media scientists research how newspapers, radio, television, digital platforms and other media are used and how they influence society, audiences, communication and culture.
In job descriptions, look for media studies, communication studies, public surveys, focus groups, interview techniques, research design, media law, journalism, research papers, data management and presentation of findings.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Media scientists study how media channels are produced, used and interpreted. Work may involve surveys, interviews, focus groups, historical sources, audience data, media law, journalism ethics and research reports about communication, culture and society. Media material, audience evidence and communication theory should be part of the role description.
Skills and specializations
Useful depth includes media studies, communication studies, interview techniques, public surveys, focus groups, research design and scientific writing. Specialisation can centre on digital platforms, journalism, public relations, media history, audience behaviour or regulation. Media material, audience evidence and communication theory should be part of the role description.
Salary context
Pay context is shaped by the research setting, methodological responsibility, publication expectations and whether findings inform policy, teaching, media strategy or public communication. Roles with independent project design are normally weighed differently from support roles collecting survey material.
Career paths
Career development can move into senior research, teaching, media analysis, audience insight, communication advice or project leadership. Progress depends on strong methods, credible source use, clear writing and the ability to explain media effects without overstating conclusions.
Good to know
Read vacancies for the media object, method and audience: newspapers, broadcasting, digital platforms, surveys, interviews, archives or policy reports. Check whether the work is academic, advisory, editorial, public-relations oriented or focused on social trends. Media material, audience evidence and communication theory should be part of the role description.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Sociologists
19-3041.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETCommunications Teachers, Postsecondary
25-1122.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Alternative labels
Occupation group
anthropologist (2632.1)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/19db5ad1-ffbf-41a0-8746-d3878f0d5dbd |
|---|---|
| ESCO code | 2632.1.2 |
| ISCO group | 2632 |
| Concept type | Occupation |