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Overview
Marketing consultants advise companies on marketing strategies for brand entry, product relaunches, new product introductions and positioning of a commercial image.
In job descriptions, look for customer insight, strategic research, marketing analytics, customer requirements, pricing, digital marketing channels, campaign planning, content evaluation and consulting methods.
Explore this occupation
Search jobsWhat the work can involve
The work starts with understanding a company, its customers and its market position. Assignments can include customer research, competitor review, brand or product positioning, campaign direction, channel choices, pricing input and presentation of recommendations.
Skills and specializations
Useful skills include customer insight, strategic research, marketing analytics, customer requirements, relationship marketing, pricing strategies, digital marketing techniques, content evaluation and consulting techniques for turning analysis into decisions.
Salary context
Salary context depends on client responsibility, strategic versus execution work, market research depth, digital channel expertise, campaign budgets, international scope and whether the consultant owns recommendations, delivery or ongoing account relationships.
Career paths
Experience can grow from marketing coordination, campaign analysis, sales support, customer research or digital content work into marketing consulting, brand strategy, growth marketing, marketing analytics or client advisory leadership.
Good to know
Read adverts for the expected output: research report, marketing strategy, launch plan, campaign calendar, channel mix, pricing advice, client presentation or hands-on campaign delivery.
Editorial note
This guide gives editorial career context for marketing consultant work. It is not official labour-market statistics or salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of advertising agencies
This is one example. Other occupations in this activity include network marketer, product and services manager and eBusiness manager.
Explore this activityBusiness and other management consultancy activities
This occupation may also occur in this activity. Other occupations there include business developer, employer branding manager and marketing assistant.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
Click the map to search for marketing consultant jobs.
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
Market Research Analysts and Marketing Specialists
13-1161.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETSearch Marketing Strategists
13-1161.01
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
73.11Activities of advertising agencies70.2Business and other management consultancy activities
Alternative labels
Occupation group
Advertising and marketing professionals (2431)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc |
|---|---|
| ESCO code | 2431.10 |
| ISCO group | 2431 |
| Concept type | Occupation |