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Overview
Marketing assistants support marketing managers and specialists by preparing campaign material, reports, business research, documents and resources needed for marketing operations.
In job descriptions, look for campaign support, marketing analytics, presentation material, email marketing, exhibition plans, document organisation, communication channels and coordination with sales, finance or account teams.
Explore this occupation
Search jobsWork context
Marketing assistant work supports the daily flow of marketing operations. Tasks can include campaign materials, research notes, presentation decks, email activity, exhibition planning, document control and requests from sales, finance or account teams.
Skills and specializations
Useful strengths include organising business documents, preparing presentation material, supporting marketing campaigns, using communication channels, reading marketing analytics and keeping resources ready for managers.
Salary context
Salary context depends on campaign complexity, reporting responsibility, digital-channel work, event coordination, language use, stakeholder contact and whether the role mainly supports managers or owns defined campaign tasks.
Career paths
Paths can move from assistant work into campaign coordination, content marketing, marketing analytics, events, CRM support, account coordination, communications roles or specialist digital marketing support.
Good to know
Check adverts for campaign tools, reporting routines, email platforms, exhibition or event duties, document ownership, finance coordination, language requirements and how much independent campaign execution is expected.
Editorial note
This guide gives editorial career context for marketing assistant work. It is not official labour-market statistics or salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Advertising
This is one example. Another occupation in this activity is advertising specialist.
Explore this activityBusiness and other management consultancy activities
This occupation may also occur in this activity. Other occupations there include employer branding manager, marketing consultant and business developer.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Market Research Analysts and Marketing Specialists
13-1161.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
73.1Advertising70.2Business and other management consultancy activities
Alternative labels
Occupation group
marketing consultant (2431.10)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/47e81c7f-2d04-4a60-a8ff-9913c36d8344 |
|---|---|
| ESCO code | 2431.10.3 |
| ISCO group | 2431 |
| Concept type | Occupation |