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Overview
eBusiness managers create and run online sales strategies for products and services, connecting digital marketing, e-commerce systems, data quality, brand exposure and sales goals.
In job descriptions, look for online sales plans, e-commerce systems, business intelligence, digital marketing, web analytics, key performance indicators, customer engagement, budgets and sales strategy.
Explore this occupation
Search jobsWork Context
eBusiness managers connect online sales planning with e-commerce systems, digital marketing, business intelligence and partner information. They monitor sales performance, improve data quality, adjust online tools and coordinate with marketing and sales management.
Skills And Specializations
Important skills include developing online sales plans, defining technology strategy, tracking key performance indicators, planning digital marketing and analysing business requirements. Specializations may include web analytics, search engine optimisation, customer engagement, brand strategy or ICT sales methods.
Salary Context
Pay context is shaped by online revenue responsibility, budget ownership, platform complexity, number of channels, data reporting duties and whether the role leads strategy, people or external partners.
Career Paths
Career paths can lead from digital marketing, sales operations or e-commerce coordination into eBusiness manager, digital commerce lead, growth manager, business analyst, product owner or commercial strategy roles.
Good To Know
Strong adverts specify platforms, sales targets, KPI ownership and marketing tools. Check whether the role owns budgets, web analytics, customer engagement, data integrity, partner offers or strategic planning.
Editorial note
This guide gives editorial career context for eBusiness management, not official labour-market statistics or salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of head offices
This is one example. Other occupations in this activity include employer branding manager, brand manager and hospitality revenue manager.
Explore this activityActivities of advertising agencies
This occupation may also occur in this activity. Other occupations there include online marketer, brand manager and network marketer.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Online Merchants
13-1199.06
Exact relationship
The official mapping treats the O*NET and ESCO occupations as closely equivalent.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
73.11Activities of advertising agencies70.1Activities of head offices
Alternative labels
Occupation group
marketing consultant (2431.10)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/586fe133-1987-41f4-b89a-f39d4bc58e1e |
|---|---|
| ESCO code | 2431.10.2 |
| ISCO group | 2431 |
| Concept type | Occupation |