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Plans commercial work, guides teams and tracks customers, budgets and service quality.
Communication managers develop communication strategies, coordinate projects and manage internal and external messages so an organisation presents its mission, services or products consistently and truthfully.
In job descriptions, look for communication strategy, internal communication, press material, public relations, message approval, content coordination, stakeholder questions and work across email, web, print or social channels.
Communication managers shape how an organisation speaks to employees, customers, media and other audiences. The work connects strategy, content, timing, approvals and channel choices so messages stay coherent and truthful.
Important skills include communication strategy, public relations, internal communication, press releases, content planning, grammar, public image advice, social media judgement and the ability to brief leaders or specialists.
Salary context depends on team size, crisis or media responsibility, executive advisory work, number of channels, budget control, approval authority and whether the role manages staff. This guide does not provide salary amounts.
Career paths can grow from communications officer, press work, content production or public relations into communication management, corporate affairs, brand leadership or senior advisory roles.
Check whether the advert names internal communication, media relations, social media, crisis communication, stakeholder briefings, staff management and final approval of messages. These details define the role.
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
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See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 2
11-2032.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NET27-3031.00
O*NET occupation is broader
The O*NET occupation covers a broader field of work than this ESCO occupation.
Open in O*NETThese relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
Advertising and public relations managers (1222)
| ESCO URI | http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b |
|---|---|
| ESCO code | 1222.1 |
| ISCO group | 1222 |
| Concept type | Occupation |