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Overview
Chief marketing officers lead high-level marketing work across products, markets, campaigns and business units. They connect brand, promotion, advertising, market analysis and budgets so marketing activity supports company strategy and profitable growth.
In job descriptions, look for marketing strategy, brand positioning, annual budgets, market analysis, campaign coordination, customer segmentation, advertising agencies, pricing, reporting and measurable marketing objectives.
Explore this occupation
Search jobsWhat the work can involve
Chief marketing officer work is senior marketing leadership. The role turns market analysis, customer insight, brand position, campaign priorities and budget choices into coordinated marketing activity across products, units or regions.
Skills and specializations
Useful strengths include setting measurable marketing objectives, integrating marketing strategy with company strategy, analysing buying trends, managing annual budgets, evaluating content and working with advertising, public relations and customer service teams.
Salary context
Salary context usually follows the scale of marketing responsibility: budget ownership, market scope, number of channels, team leadership, revenue influence and reporting level. This guide does not provide salary amounts.
Career paths
Paths often grow from marketing management, brand management, campaign leadership, market analysis, product marketing or commercial strategy into broader executive responsibility for markets, customers and growth.
Good to know
Check whether a vacancy is about strategic marketing leadership or mainly campaign delivery. Useful adverts name budget authority, reporting line, markets covered, team size, decision rights and the measures used to judge marketing performance.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of head offices
This is one example. Other occupations in this activity include marketing manager, promotion manager and digital marketing manager.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
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O*NET relationships
See occupations connected to this ESCO occupation in the official O*NET–ESCO mapping. The relationship type comes from the source and is not a ranking or recommendation.
O*NET relationships: 1
Marketing Managers
11-2021.00
Close relationship
The occupations are closely related, but the official mapping does not treat them as exact equivalents.
Open in O*NETSource and method
These relationships come from the official European Commission O*NET–ESCO crosswalk.
Relationship direction: O*NET occupation to ESCO occupation.
Several O*NET occupations can point to the same ESCO occupation, and one O*NET occupation can point to several ESCO occupations.
AltoTrail preserves the source relationship type. The order is technical and does not show which occupation is best, most relevant or recommended.
AltoTrail validates and presents the source relationships without adding ranking or recommendation semantics.
NACE Rev. 2.1
Economic activities linked to this occupation.
70.1Activities of head offices
Alternative labels
Occupation group
Sales and marketing managers (1221)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321 |
|---|---|
| ESCO code | 1221.3 |
| ISCO group | 1221 |
| Concept type | Occupation |