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Overview
Brand managers analyse and plan how a brand is positioned in the market, connecting customer insight, identity, campaigns, sales analysis and communication choices.
In job descriptions, look for brand guidelines, naming strategy, annual marketing budget, advertising campaigns, online communication, sales analysis, channel marketing and product or packaging decisions.
Explore this occupation
Search jobsWhat the work can involve
Brand managers connect market analysis with practical brand decisions. Work can include positioning, campaign coordination, brand guidelines, naming choices, online communication plans, budgets and sales analysis.
Skills and specializations
Useful strengths include strategic thinking, channel marketing, advertising coordination, budget work, financial terminology, social media marketing and translating brand identity into clear rules for teams and suppliers.
Salary context
Salary context depends on brand size, market scope, budget responsibility, campaign ownership, product or packaging decisions, sales-analysis duties and leadership of agencies or internal teams. This guide does not provide salary amounts.
Career paths
Career paths can move toward senior brand management, marketing management, product marketing, campaign leadership, market development, category work or broader commercial strategy roles.
Good to know
Check whether vacancies name the brand portfolio, market, budget, campaign channels, reporting lines, agencies, packaging work and sales-analysis tools. These details show the decision scope.
Editorial note
This guide is editorial career context. It is not official labour-market statistics or role-specific salary data.
Where might this occupation occur?
This occupation may occur in several kinds of economic activity. Here are some examples and other occupations that may be found in the same areas.
Activities of advertising agencies
This is one example. Other occupations in this activity include online marketer, network marketer and eBusiness manager.
Explore this activityActivities of head offices
This occupation may also occur in this activity. Other occupations there include employer branding manager, eBusiness manager and hospitality revenue manager.
Explore this activityThese examples offer an overview but do not show every economic activity where the occupation may occur.
About this information
The selection is based on how occupations are connected to economic activities in ESCO and NACE. Only a few examples are shown to make the information easier to use. The occupations were selected because they are close in occupation area and important skills. The examples are not a ranking. They do not show where most people work, where demand is highest, or which occupation is best suited to a particular person.
Map overview
Click the map to search for brand manager jobs.
— Jobs total — Countries with jobs
O*NET relationships
No official O*NET relationship is available for this occupation in the current mapping. You can still use the other occupation details.
NACE Rev. 2.1
Economic activities linked to this occupation.
73.11Activities of advertising agencies70.1Activities of head offices
Alternative labels
Occupation group
Advertising and marketing professionals (2431)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/de80bbf0-447d-4a6a-845a-fdba4e0dc30c |
|---|---|
| ESCO code | 2431.4 |
| ISCO group | 2431 |
| Concept type | Occupation |