Skills
55 skills are associated with this occupation.
0 skills selected
Essential knowledge
9 skills
Essential skills / competences
24 skills
Optional knowledge
5 skills
Optional skills / competences
17 skills
Overview
Advertising managers turn strategic marketing plans into advertising campaigns by organizing resources, channels, contracts, agency work and budgets.
In job descriptions, look for campaign launch, media channels, agency operations, contract negotiation, creative resources, marketing plan delivery, budget control and coordination with clients or internal teams.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Advertising manager work sits close to campaign delivery, not only campaign ideas. The role organizes budgets, media channels, agency resources, contracts and launch timing so planned advertising actually reaches the market.
Skills and specializations
Useful strengths include campaign planning, media channel coordination, creative briefing, supplier negotiation, budget tracking, agency workflow, performance follow-up and translating marketing strategy into practical advertising operations.
Salary context
Salary context depends on campaign size, budget responsibility, contract authority, number of channels, agency or in-house setting and accountability for launch deadlines and advertising performance.
Career paths
Paths can develop from marketing coordination, media planning, account work or creative operations into advertising management, brand campaign leadership, agency operations or broader communications management.
Good to know
Check adverts for budget ownership, channel mix, agency or supplier management, approval routines, campaign metrics, contract scope and whether the advertising manager leads people or coordinates external partners.
Editorial note
This guide gives editorial career context for advertising manager work. It is not official labour-market statistics or salary data.
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Alternative labels
Occupation group
communication manager (1222.1)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432 |
|---|---|
| ESCO code | 1222.1.1 |
| ISCO group | 1222 |
| Concept type | Occupation |