Skills
27 skills are associated with this occupation.
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Overview
The work connects keywords, web analytics, content planning, website visibility and digital marketing campaigns. SEO experts may run audits, improve page content, analyse search behaviour, coordinate social media or email activity and sometimes support pay-per-click campaigns.
In job descriptions, look for SEO campaigns, keyword research, web analytics, online data analysis, content development, website behaviour patterns, digital marketing, page visibility and cost-benefit reporting.
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Open in Job ExplorerWhat the work can involve
Search engine optimisation experts work on the path between search behaviour, page content and measurable website visibility. Their work often moves from keyword evidence to content changes, technical requests and campaign reporting.
Skills and specializations
Useful depth includes keywords in digital content, web analytics, content marketing strategy, online data analysis, website behaviour patterns, digital content development and search visibility improvements. Some roles add email marketing, market research or PPC support.
Salary context
Salary context depends on site scale, analytics responsibility, campaign ownership, technical SEO depth, content coordination, reporting pressure and whether the role also manages paid search or wider digital marketing projects.
Career paths
Experience can lead toward SEO lead, content strategist, digital marketing specialist, web analytics analyst, growth marketer, search campaign manager or broader performance marketing responsibility.
Good to know
Check whether adverts name target queries, analytics tools, content workflows, site audits, search behaviour, technical requirements, reporting dashboards and paid-search tasks. Clear roles separate SEO ownership from general social media posting.
Editorial note
This guide is editorial career context, not official labour-market statistics or role-specific pay data.
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Alternative labels
Occupation group
Web and multimedia developers (2513)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/092fdeeb-a76f-4ed2-b248-90fd6eaaffef |
|---|---|
| ESCO code | 2513.2 |
| ISCO group | 2513 |
| Concept type | Occupation |