Skills
32 skills are associated with this occupation.
0 skills selected
Essential knowledge
4 skills
Essential skills / competences
9 skills
Optional knowledge
6 skills
Optional skills / competences
13 skills
Overview
Advertising media buyers purchase print, broadcast and online advertising space for clients and judge which media channels fit the product, service and audience.
In job descriptions, look for media buying, media plans, supplier negotiation, campaign evaluation, audience expectations, market research, analytics and advertising budgets.
Explore this occupation
Open in Job ExplorerWhat the work can involve
Advertising media buyer work connects campaign goals with available media space. The role weighs audience, channel performance, cost, timing and advertising quality before print, broadcast or online placements are bought.
Skills and specializations
Useful depth includes media plans, buying advertising space, supplier negotiation, market research, audience expectations, analytics and campaign evaluation. The work needs both commercial judgement and careful budget control.
Salary context
Compare roles by budget size, negotiation authority, media mix, reporting expectations, product category and responsibility for campaign results. Buying online inventory differs from negotiating print or broadcast placements.
Career paths
Experience can lead toward senior media buying, media planning, campaign strategy, account management, marketing analytics or broader advertising and marketing roles.
Good to know
Read vacancies for the channels, budget ownership, supplier contacts, analytics tools, campaign reporting and whether the media buyer advises clients directly or supports a planning team.
Editorial note
This guide is editorial career context, not official labour-market statistics or role-specific pay data.
Map overview
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Alternative labels
Occupation group
Advertising and marketing professionals (2431)
Source facts
| ESCO URI | http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e |
|---|---|
| ESCO code | 2431.2 |
| ISCO group | 2431 |
| Concept type | Occupation |